Case Studies on Food Experiences in Marketing Retail and Events

This PDF book is become immediate popular in Business & Economics genre. Case Studies on Food Experiences in Marketing Retail and Events is written by famous author Susanne Doppler and Ready to Download in ePUB, PDF or Kindle formats. Released by Woodhead Publishing in 2020-08-21. Click Download Book button to get book file and read directly from your devices. Here is a quick description and cover image of Case Studies on Food Experiences in Marketing Retail and Events book.

Case Studies on Food Experiences in Marketing  Retail  and Events
Author :
Publisher : Woodhead Publishing
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ISBN : 9780128177938
Pages : 236 pages
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Case Studies on Food Experiences in Marketing Retail and Events by Susanne Doppler Book PDF Summary

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences


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