Hooked

This PDF book is become immediate popular in Business & Economics genre. Hooked is written by famous author Nir Eyal and Ready to Download in ePUB, PDF or Kindle formats. Released by Penguin Canada in 2014-11-04. Click Download Book button to get book file and read directly from your devices. Here is a quick description and cover image of Hooked book.

Hooked
Author :
Publisher : Penguin Canada
Release Date :
ISBN : 9780143193524
Pages : 256 pages
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Hooked by Nir Eyal Book PDF Summary

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.


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Hooked
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Hooked PDF book is popular Business & Economics book written by Nir Eyal. The book was released by Penguin Canada in 04 November 2014 with total hardcover pages 256. How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer

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