Marketing the Best Deal in Town

This PDF book is become immediate popular in Language Arts & Disciplines genre. Marketing the Best Deal in Town is written by famous author Nancy Rossiter and Ready to Download in ePUB, PDF or Kindle formats. Released by Elsevier in 2008-03-31. Click Download Book button to get book file and read directly from your devices. Here is a quick description and cover image of Marketing the Best Deal in Town book.

Marketing the Best Deal in Town
Author :
Publisher : Elsevier
Release Date :
ISBN : 9781780631271
Pages : 236 pages
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Marketing the Best Deal in Town by Nancy Rossiter Book PDF Summary

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself Emphasis on creativity and innovation Practical advice from practitioners on what works and what does not


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