The Marketing Book

This PDF book is become immediate popular in Business & Economics genre. The Marketing Book is written by famous author Michael J. Baker and Ready to Download in ePUB, PDF or Kindle formats. Released by Routledge in 2016-04-14. Click Download Book button to get book file and read directly from your devices. Here is a quick description and cover image of The Marketing Book book.

The Marketing Book
Author :
Publisher : Routledge
Release Date :
ISBN : 9781134506125
Pages : 616 pages
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The Marketing Book by Michael J. Baker Book PDF Summary

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.


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