New Thinking for 21st Century Publishers

This PDF book is become immediate popular in Business & Economics genre. New Thinking for 21st Century Publishers is written by famous author Joost Kist and Ready to Download in ePUB, PDF or Kindle formats. Released by Elsevier in 2008-09-30. Click Download Book button to get book file and read directly from your devices. Here is a quick description and cover image of New Thinking for 21st Century Publishers book.

New Thinking for 21st Century Publishers
Author :
Publisher : Elsevier
Release Date :
ISBN : 9781780632179
Pages : 178 pages
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New Thinking for 21st Century Publishers by Joost Kist Book PDF Summary

Written by a former vice president of Wolters Kluwer, the leading international publishing group. This authoritative book addresses the compelling question: how will the publishing profession survive and thrive in the 21st century? Publishing companies today find themselves in the midst of a sea change in the nature of the content they create; the modes of its delivery; the converging of content and service; and even in the structure of the publishing industry itself. Today, at the beginning of the 21st century we are witnessing an accelerating change in the transition from traditional printing and printing - and publishing-on-demand to online and wireless delivery of content. One of the questions that will be discussed in this book is whether new electronic publishing technologies can help to structure and organise the publishing industry in this transitional period and assist the book and the other former traditional print publications to find their rightful place in a new dynamic environment. The aim of this books is to provide the reader of a blueprint - a concept for a roadmap - that may guide him or her into the new not so level and even uncharted playing fields of the 21st century. The main themes of the book are: publishing houses have to rethink and reformulate their strategy and tactics in the information chain to recover lost ground and recapture lost positions in the information market; readers and users of information are not all the same but have very different profiles, tastes and behaviour; the value of information can be measured only in the context of the quality of tis content and its enchancements and specific applications in the market. Written by knowledgeable and well-respected international publishing executive in the field Draws on the author's wide-ranging practical experience of major global strategic development and project management in technology within the publishing and information services field Provides practical and realistic guidance and solutions to real-world problems


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